Do you think that designing a logo is just like walking in a park? Well, think again. A company’s logo not just represents a brand’s visuality but, also develops initial impression. In addition, it also creates a significant impact on the customers’ perception, buying decisions, and their overall attitude towards the business. Here are some tips that a logo designer should keep in mind for the best logo design.
Understand the Company or Brand
The first thing you keep in mind is that the logo should match with the brand ideology. In addition, the design should be according to the customers’ choice or preferences. The basic brand personality evaluation can be helpful for that purpose.
Different Colors have Different Meanings
The knowledge of color psychology also plays a crucial role in logo design. There is a chance that you can portray a wrong message because of inappropriate color choice. Each color has its own implication as the red color represents boldness and energy while black color is a sign of power and credibility.
Bring Cleverness and Uniqueness In Your Work
Logo assists businesses to distinguish their brands from their competitors. However, it is important that the image just stands out from others. Try to create a unique design by avoiding imitation and, bring creativity and out of the box thinking in your work.
Analyze Both Symbol and Wordmark
If an organization has a unique name, then you can go with a logotype. However, if it has a generic name, then you can use a logo mark to identify the company. When you go with typefaces for your text, be sure to utilize any negative space, and avoid gimmicky fonts.
Make it Simple and Flexible
The logo should have a right combination of eccentricity and simplicity. In the era of internet and digital media, logos appear on multiple devices and social media platforms. However, they should have flexibility in size and can easily work for icons, apps, etc.